Trust Development of Strategic Social Networking

Professional social networking offers an opportunity to build trust, set yourself apart as an expert in your field, and to be a community resource.  In this new era of client development, some level of social interaction and networking is imperative.  The question is how to participate in a useful, resourceful manner, so that you are getting the most out of the time you dedicate to this element of brand development.

Creating a plan for how to participate on different types of social networks can be confusing. Different social networks have different purposes, and most can be helpful in developing value added services for potential clients.  Professional networks like LinkedIn have limitless potential through interest groups and discussion forums - connecting you with people with like interest and focus.  Interest groups exponentially expand your networking capabilities.

Taking a moment to participate in an ongoing discussion or respond to a question from a member in your group engenders trust and opens a door way for future referrals.  Not every person you interact with online will become your client, but they may refer those who will. In this respect, social networks are like your private audience.