A Strategic Approach

We take a strategic approach to each element of you web presence. We begin with a clear picture of where you are and help you craft the image of where you want to be.  There is generally a measurable distance between the two.

Once we clearly understand the scope of the project it is broken down into individual components.

Your Website

First we complete a comprehensive evaluation of your current website. Understanding what is and what is not working in your website is key to implementing effective strategies in a cost effective manner. We can work with what you have or develop new from the ground up.  Sometimes this is preferrable for a number of reasons.

Your Personal Branding

We evaluate the sites that carry your information for completeness and recommend web real estate where your profile is absent. Effective profiling creates deep links.  High ranking legal websites like Martindale Hubbell, HG.org and AVVO are key targets for profile development. They provide excellent return links to your website, which increases your site's search rankings.  Participation in peer-review efforts and taking leadership rolls in civic and professional associations will broaden your impact and provide additional avenues for expanding your personal brand. We can create a plan that helps you develop and maintain a personal brand that will serve you and your law firm for many years to come.

Your Social Network Efforts

Social networking and social media is the quickest method of create a persona as a community resource and expert in your field, while instilling trust in your target market.  Trust is the currency you offer your clients. Participation in professional discussions and sharing useful information will increase your direct market and referral base.  We can provide you a road map of how to make this pariticpation nearly effortless.

Throughout the entire process we work closely with you to ensure that your goals are being met and that you are satisfied.  Your high return is our payoff.